Though we are just hitting the summer season, it is already time for online retailers to begin thinking about the holiday season. Since holiday shopping begins earlier for online retailers than in brick and mortar stores, our shipping service recommends considering these important elements that could drive your sales during the holiday rush.
Why Should Consumers Choose Me Over Other Retailers?
Since online retailers don’t want to be pushed aside during the busiest sales season of the year, it is critical they develop a marketing plan. Why would a consumer choose you over other retailers?
The holidays are the time when all stores begin to offer special discounts to incentivize customers to shop with them. Offering free shipping on top of these specials may increase your sales by up to 40%, according to a study by Voxware. Outsourcing to a shipping service may also increase your customer loyalty by ensuring your customer receives the right product in the timeline it was promised.
Are Your Logistics and Supply Chain Ready to the Season?
Larger online retailers promise their customers free 2-day ground shipping. If you cannot deliver in that time frame, you may be losing customers instead of gaining them. Outsourcing your logistics and supply chain in preparation for the holiday season ensures that when the flood of orders comes in, you are ready not only to receive them, but fulfill them in a timely manner.
How Can You Engage With Previous Customers to Get Them to Shop with You Again?
Customers who have bought with you previously and had a good experience are the ones most likely to buy from you again. Reaching out to them now through an email or social media campaign, or even sending a card or small gift in the mail produces surprising results.
Some companies even choose to produce new products during the holiday season, or hold holiday contests or sweepstakes. Whichever method you choose, ensure that your shipping service is up to the challenge.
Prepping for the holidays in the middle of summer may seem a bit extreme, but to some online retailers, it makes all the difference.